Strategy · Culture · Growth
Strategy, marketing, and campaign support rooted in community.
Desierto Group helps political campaigns, civic leaders, small businesses, and community-centered organizations turn ideas into action through clear strategy, strong branding, practical marketing, and hands-on execution.
Raffi
Co-founder · Marketing
We help you clarify, organize, design, and deliver — so your campaign, business, or project moves forward with confidence.
We listen to understand your goals, audience, and what success needs to look like.
We sort priorities into a clear plan with deliverables, categories, and next steps.
We build the message, materials, and visuals needed to communicate with confidence.
We hand off polished files, working systems, and everything you need to launch.
Practical support for the work that needs to get done.
Political Campaigns
Strategy, messaging, mailers, walk pieces, finance organization, and campaign materials for candidates and committees at every level.
Marketing & Finance Support
Branding, website strategy, social media planning, content calendars, and campaign finance tracking for organizations and advocacy groups.
Ribbon Ready
Grand opening preparation, ribbon cutting support, logo design, printed materials, and local marketing for small businesses launching in their community.
Ribbon
Ready
Get your business ready before the ribbon gets cut.
Ribbon Ready gives small businesses the essentials they need to launch with confidence — including a simple landing page, basic SEO setup, and ready-to-post social content that helps people find, share, and contact the business before the big day.
PRO TIP: Having your web and social up before launch allows others to share your business!
Simple Landing Page
A clean, mobile-friendly page that tells people who you are, what you offer, and how to contact you.
Basic SEO Setup
Search-friendly page copy, local keywords, page title, meta description, and organized business details.
9 Instagram Posts
Branded, ready-to-post content designed to introduce your business and build momentum.
9 Facebook Posts
Community-friendly posts built for sharing, reminders, and local engagement.
Project Experience
Desierto Group has experience creating public-facing publications, guides, and communication systems that organize dense information into clear, engaging formats.
Riverside County / Riverside County Fair & National Date Festival
Riverside County Fair & National Date Festival STEM Guide
A STEM-focused teacher guide created for Riverside County K–5 educators. Desierto Group supported research, content sourcing, educational planning, publication design, layout, print coordination, and distribution to local school districts.
Bowling Green Area Chamber of Commerce
Bowling Green & South Central KY 2024–2025 Magazine
An annual printed magazine and regional guide created to promote Bowling Green and South Central Kentucky to residents, visitors, businesses, and community partners.
Book 20 Minutes to Talk
Need help with a campaign, business launch, branding, mailers, websites, finance organization, or marketing support? Let's talk.
Free consultation · No commitment · 20 minutes
Raffi
Co-founder · Marketing
Desierto Group provides strategy, campaign support, finance organization, branding, websites, and marketing services for campaigns, businesses, and community-centered work.
Services
Schedule a Consultation
Tell us about your project — we'll follow up within 48 hours.